CEO & Founder of AppInstitute - DIY App Builder for Small Businesses. A serial entrepreneur, technologist and innovator, Ian is an expert authority on mobile app trends, development and online marketing. He has worked the world over during the last 15 years, starting and running various internet and technology businesses and can often be found giving seminars on mobile trends, online marketing strategies and growth hacking. Follow Ian on Twitter @iannaylor.
The mobile strategy has become pivotal in every small or large company’s marketing mix. A study done by the e-commerce software company Demandware showed that in the first quarter of 2016, mobile was responsible for 45.1% of online shopping traffic, edging out desktop traffic which accounted for less than 45% of web shoppers in the same period. As the number of mobile users grows by the day, it is expected that by the end of 2017, mobile will account for more than 60% of global e-commerce traffic.