SEO is a broad subject and WordPress has a couple of unique gems many people miss out on.
For instance, one of our advisors Andrew Norcross built Schema Creator by Raven while he worked at Raven. Schema Creator helps you add structured schema data to your html so that Google, et al, can truly understand what your text says and means. It’s a pretty wicked tool for adding structured data.
Displaying a date on your blog posts is recommended, both for search engines and also for your audience.
Most blogs display the post publish date, which you would think makes sense. But I think there’s a better way of doing it, and that is by displaying the last updated date.
SEO is a very important aspect of any blog or website, and luckily WordPress is an excellent platform to start off with SEO-wise. With these plugins you can really take your SEO efforts beyond the basics and achieve the rankings you dream of. But remember, the number one rule for good SEO is: CREATE EPIC CONTENT!
Performing a search on Wordpress.org or Google for SEO plugins returns a significant amount of useful information including lists, reviews, comparisons, and of course the plugins themselves. Nonetheless choosing the right Wordpress SEO plugin remains a headache. This guide takes a different approach and goes into a bit more detail than many other lists.
Split testing lets us optimise our site to make more conversions.
You can split test on an image, title, or entire paragraphs of content. Actually, you can do A/B testing on any part of your page.
But let’s face it – we all love the results of testing our sites, but hate the work involved! After you’ve written several versions of your copy, you have to setup some kind of system to randomize between them and show different samples to different people. That alone involves technical skills. You then need to gather the huge amount of raw data and filter it so you end up only with relevant information. And data alone means nothing if you don’t process it and get some conclusion from it. So at this point you could use some laborious spreadsheets or some kind of program that will finally transform the statistical data into the long-awaited result. After all these technical and demanding tasks, you finally get to implement the findings and then start to see some results. Honestly, all this work is very tedious!
Online marketing can be a minefield of bad advice, shady tactics and wasted money. Many times it seems like everyone, and their dog, is some sort of online marketing “guru”. So how does a website owner know how to improve their online marketing?
Thankfully for WordPress website owners there is a huge marketplace of plugins that help you get your online marketing in shape. We’ve put together some of the favourites that have gotten our customers some amazing results.