As a webmaster you know how important it is to keep your site healthy. There are many issues to worry about – broken links, missing images/titles/headings, unnecessary redirects, poorly structured URLs, server errors – just to name a few. These not only effect your overall user experience and conversion rates, but also your search engine rankings and hence the organic traffic volume you receive.
In theory transferring a WordPress website should be a straightforward process that involves few well-defined steps like: export your database from the old host, import it on the new one, move your files, reconfigure WordPress and change the DNS records. Not much can go wrong you may think, but actually on each step things can occur causing trouble and preventing your successful transfer. In this post I will go through the most common of these issues and try to give you tips I learned from migrating hundreds of sites to SiteGround servers.
Have you ever wondered how to improve your company’s position in search engine results? Until recently, I wasn’t aware that a tool existed on the market that could help. Then I discovered that a VPN (Virtual Private Network) will help drive my ranking higher up the results page, and also circumvent a few other issues.
SEO is a broad subject and WordPress has a couple of unique gems many people miss out on.
For instance, one of our advisors Andrew Norcross built Schema Creator by Raven while he worked at Raven. Schema Creator helps you add structured schema data to your html so that Google, et al, can truly understand what your text says and means. It’s a pretty wicked tool for adding structured data.
Displaying a date on your blog posts is recommended, both for search engines and also for your audience.
Most blogs display the post publish date, which you would think makes sense. But I think there’s a better way of doing it, and that is by displaying the last updated date.
SEO is a very important aspect of any blog or website, and luckily WordPress is an excellent platform to start off with SEO-wise. With these plugins you can really take your SEO efforts beyond the basics and achieve the rankings you dream of. But remember, the number one rule for good SEO is: CREATE EPIC CONTENT!