We recently discussed microformats and microdata, and today we’ll expand a bit more on this topic.
All of us are probably interested in improving our click through rates (CTR) from the search engine results pages (SERPs), and one excellent way to do this is to use microformats. They are a set of agreed upon HTML conventions used to describe content, can give you more control of the snippets displayed in Google SERPs.
Contact data on a website are essential : they allow visitors to get in touch with you, your company, to seek assistance, feedback, or even a simple discussion. But they need to get to your website first. How about displaying these contact data directly on the search results page ?