You have an online store. You want to sell more on it. (If you don’t have an online store, or if, for some reason, you want to sell less, this isn’t the post you’re looking for. Move along, please.) There are two main ways to do this: get more traffic, or increase your conversion rate (i.e. sell to more of the people who are already coming to your site).
The McAfee Secure service, which is available as a WordPress plugin, is a way to do both.
A free trustmark
The main way the McAfee Secure service helps you sell more is by displaying the trustmark, a security symbol you’ve probably seen around the internet. It looks like this:
The trustmark acts like a recommendation from a trusted third-party source — in this case McAfee — letting visitor know that it’s safe to buy from this store.
When visitors hover over the trustmark, it tells them that your site has been tested and certified to be free of malware, viruses, phishing, and other harmful things that consumers want to avoid.
And because 89% of visitors say they have security concerns, displaying the trustmark helps hesitant consumers overcome their worries so they feel comfortable making a purchase. Here’s what Jelly Belly, a McAfee Secure customer, had to say after the trustmark increased their sales by nearly 7%:
“Jelly Belly is a well known, very trusted brand. I didn’t think a security certification would make a difference…[But] I’m a believer now. Whether you are a well known brand—and certainly if you’re not so well known—McAfee Secure service absolutely delivers.”
The trustmark is free for up to 500 visitors per month. If you have more visitors than that, you’ll want to upgrade to the Pro version, which gives you unlimited visits. Pro users also can display our engagement trustmark, which certifies activities that visitors have the most concerns around, like filling out a credit card form.
Do better in Google
The Pro version also helps your site perform better in search results, which is a crucial source of traffic for most online stores.
McAfee Secure sites are highlighted in the search results of SiteAdvisor, which has over 50 million active users who rely on it to show them safe sites. When the trustmark shows up in Google, they’ll know your site is safe.
Plus, our Search Engine Submission helps your content get indexed by Google et al. faster, so your latest updates are able to be searched for ASAP. All of these features help drive more traffic to your store. Here’s what’s included when you go Pro:
Set up in minutes
Whichever way you want to sell more, setup is easy. Just log into your WordPress admin, install and activate the plugin, and then confirm your installation on mcafeesecure.com. To upgrade to Pro and install the engagement trustmark, you’ll go through a similar process — either way, it should take just a few minutes to get going and in no time, your visitors will know your site is safe to do business with!
4 Responses
1) Seals are more important if your company or your industry has trust issues.
2) Seals are more likely to positively impact smaller or lesser known brands. If you’re Amazon or Walmart, seals don’t matter as much.
3) Certain seals work better than others.
Through our testing, we’ve consistently found:
Authorize.net, TrustGuard, and Trustwave seals can actually lower conversion rates
GeoTrust and BizRate seals tend not to impact conversions one way or another
BBB, Norton, and McAfee seals are the most likely to increase conversions
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